Issue One
Infomercials For Myself
“That’s when it struck me, when the totality of his slouch, his stomach, his sitcom-Zapata ‘stache and his predilection for chemicals all came together and caromed the medicine ball of epiphany off my forehead. “Wait... are you Lester Bangs?””

The Adman Magritte

Magritte as Cartoonist and Shill

The Believer, the latest product from the McSweeney's literary fun factory, is a square-shaped “monthly magazine,” handsome and idiosyncratic in its design, like everything that Dave Eggers has a hand in.”
Obsessives Unite!: Lethem Reviewed
“Look, I don’t really want to write a review of Jonathan Lethem’s novels. I want to hang out with the guy.”